Privacy Policy

Effective Date: December 15, 2024 

This Privacy Policy ("Policy") explains how USA Fashion Company LLC ("Luke and California," "we," "us," or "our") collects, uses, and discloses personal information when you use our website located at https://www.LukeAndCalifornia.com (the "Website"). This Policy also outlines your rights and choices regarding your personal information. 

Information We Automatically Collect 

When you visit or interact with our Website, we automatically collect certain information about your device, browsing actions, and patterns. This may include your IP address, browser type, operating system, referring URLs, pages visited, and other similar data. We collect this information using cookies and similar tracking technologies. Please refer to our Cookies Policy for more details. 

Cookies and Tracking Technologies 

We use cookies and similar tracking technologies to enhance your experience on our Website and analyze usage patterns. Cookies are small text files stored on your device. By using our Website, you consent to the use of cookies as described in our Cookies Policy. 

Information You Provide Voluntarily 

We collect personal information you choose to provide, which may include:

  • Contact Information: Email address, first name, last name, and phone number. 

  • Address Information: Street address, state, province, ZIP/postal code, and city.

Information We Receive from Other Sources

We may receive additional information about you from other sources, such as social media platforms or third-party services. This may include your name, email address, and other details. We protect this information per the practices described in this Policy. 

How We Use Your Information 

We use the information we collect for the following purposes:

  • To Operate the Website: Ensure the Website’s functionality and performance. Personalization: Provide you with personalized content and a tailored experience. 

  • Communication: Respond to your inquiries, provide customer support, and send you important information. 

  • Marketing: Send you promotional offers, newsletters, or marketing communications based on your preferences and applicable law.

  • Improvement and Analytics: Conduct research to improve our Website and services. 

  • Security and Compliance: Detect, prevent, and address technical issues, fraud, and security breaches. 

  • Legal Compliance: Comply with laws, regulations, or legal processes and protect our legal rights. 

Social Network and Platform Integration

Our Website may integrate with social media platforms. These features may collect information about your interactions, which is governed by the privacy policy of the respective platform or service. 

Information Sharing 

We may share your information under the following circumstances:

  • With Service Providers and Business Partners: For Website maintenance and service delivery. 

  • With Advertising Partners: To display ads based on your interests, with your consent. 

  • For Business Transactions: In the event of a merger, acquisition, or asset sale. For Legal Purposes: To comply with legal obligations or protect our rights, property, and the safety of others. 

  • With Your Consent: When you explicitly agree to share information. 

We take reasonable steps to ensure third parties handle your information in accordance with applicable laws and this Policy. 

Anonymous Data 

We may anonymize your personal information for analytics or other lawful purposes, so it cannot be used to identify you. 

Public Information

Our Website may allow you to post or share content publicly. Any information disclosed in these areas is public and can be accessed by others. Exercise caution when sharing personal information in public sections. 

International Users and Data Transfer

Our Website is operated in the United States. If you are accessing it from outside the U.S., your information may be transferred and stored in the U.S. By using our Website, you consent to this transfer. 

Do Not Track Signals 

Our Website does not currently respond to "Do Not Track" signals or similar mechanisms. 

Advertising 

We may use third-party advertising partners who use cookies to collect information on your activities across various websites to deliver targeted ads. For more information, please see our Cookies Policy. 

Communications and Opt-Out 

You may opt out of promotional communications by following the instructions provided in our emails or contacting us directly. Please note that even if you opt out of marketing, we may still send you non-promotional communications related to your account or use of our services. 

Retention, Modification, and Deletion of Personal Data 

We retain your data only as long as necessary to fulfill the purposes outlined in this Policy, unless a longer period is required by law. You can request access, modification, or deletion of your data by contacting us. We will respond within the timeframe required by law. 

Security 

We implement reasonable measures to protect your information. However, no data transmission over the internet or electronic storage method is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. 

External Links 

Our Website may contain links to third-party sites. We are not responsible for the privacy practices or content of those websites. Please review the privacy policies of any external sites before providing personal information. 

Children’s Privacy 

Our Website is not intended for children under 13. We do not knowingly collect data from children under 13. If you believe we have collected such information, please contact us, and we will take steps to delete it. 

Sensitive Data

Please refrain from sharing sensitive information (e.g., social security numbers, religious beliefs, health data) with us through the Website. 

California Residents' Privacy Rights

California residents have specific rights regarding their personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). For more details, please refer to our California Privacy Notice. 

Virginia Residents' Privacy Rights 

Virginia residents have rights under the Virginia Consumer Data Protection Act (VCDPA). Please refer to our Virginia Privacy Notice for more information. 

Nevada Residents' Privacy Rights 

Nevada residents have the right to opt-out of the sale of their personal information. While we do not currently sell personal information, we will update this Policy if that changes. 

European Data Subjects' Privacy Rights 

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), please review our European Privacy Notice to learn more about our data protection practices and your rights under the GDPR. 

Data Subject Requests 

To exercise your privacy rights or make a data subject request, please contact us. We will respond within the timeframe required by law. 

Changes to this Privacy Policy 

We may update this Policy periodically to reflect changes in our practices or legal requirements. The revised Policy will be effective as of the "Effective Date" stated above. We encourage you to review this Policy periodically.

Contact Us 

If you have questions, concerns, or requests regarding this Privacy Policy or wish to exercise your rights, please reach out through our Contact form.

Acknowledgment 

By using our Website, you confirm that you have read and understood this Privacy Policy and agree to the collection, use, and sharing of your personal information as described.