Oleksandr ‘Luke’ Asaulyuk
Creative Director · Executive Producer · AI Filmmaker
Stories, characters, worlds, and entertainment have been the center of my work for nearly three decades.
That career has spanned television, film, music, branded content, and digital media — from building national TV networks and leading large creative teams to creating and producing hundreds of projects.
Today, that experience extends into hands-on AI filmmaking, developing projects from the original idea through final cut.
STORYTELLING, PRODUCTION & AI
My career began in traditional media and grew through some of Ukraine’s largest television projects.As co-founder and leader of M1 & M2, and later CEO & General Producer of 2+2 TV Network, I worked across programming, production, creative development, brand building, and network strategy.Over the years, that has included more than 500 entertainment projects — music shows, live broadcasts, comedy, talent formats, commercials, branded content and experimental television.Technology keeps changing. The fundamentals don’t.A strong idea.
A memorable character.
A clear visual language.
Rhythm. Emotion. Taste.AI is now another production medium — and one I work with directly.Current projects are developed end-to-end across concept, writing, visual direction, character and world development, AI image and video generation, music, voice, editing, sound, and final post-production.SELECTED CAREER
M1 TV Network
Co-Founder · President & CEO
Created and developed one of Ukraine’s leading music television brands.
M2 TV Network
Co-Founder · President & CEO
Built and launched a second national music television network.
2+2 TV Network
CEO & General Producer
Led network strategy, programming, production and creative operations.
500+ Productions
Television, entertainment, music, branded content, commercials and live programming.
Teletriumph Award
Recipient of Ukraine’s national television industry award.
“Twenty-three, a suit that clung to me like a cheap date, and a title longer than a Hemingway bar tab: Advisor to the Big Cheese and Head Honcho of the Money Movers. Cloudless life, yeah, enough loot to buy a small island, but the boredom gnawed at me worse than a hangover and stale cigarettes.
Then one day, this voice cuts through the stock ticker babble - some radio station begging for fresh DJs. Talk about a cosmic joke, right there I was, a sneeze away from their studio door. A laugh choked its way out, a dry, dusty one. Screw the boardroom cigars and the endless meetings. I barked at the driver to take his shiny ass back to the bank, leave me with the pigeons on the sidewalk. Cloudless? Maybe. But this... this was alive. A gamble, sure, a one-way ticket to who-knows-where, but hell, I wouldn’t trade this gamble for a lifetime of starched shirts and boardroom bullshit. Not a single damn regret.”